Job Description

We are looking for a motivated and enthusiastic Marketing & Communication Executive to join our team.

-          Lead the execution of the Marketing and Communication strategies of the affiliate.

-          Operate within a cross-functional environment to foster collaboration with business managers and stakeholders.

-          Serve as a primary point of contact for marketing and communication agencies (advertising agencies, digital agencies, PR &                        events agencies, press, etc.).

-          Build and maintain a strong professional network within the business and market.

-          Act as an advisor, collaborating closely with business managers to align marketing strategies with company objectives.

-          Oversee procurement processes related to marketing and communication efforts, including supplier management, purchase order              preparation, and payment follow-ups.

-          Manage a team of trainees during campaigns and projects, ensuring seamless coordination with the Marketing and                                      Communication Officer.

-          Maintain budget records per project, prepare reports, and monitor financial allocations.

-          Oversee the issuance, design, and management of communication materials.

-          Implement the communication plan

CONTRIBUTE TO THE AFFILIATE’S STRATEGY BY BUILDNG A STRONG KNOWLEDGE AND DELIVERY:

-          Develop and execute multi-channel marketing plans tailored to affiliate products and services.

-          Conduct market research, customer segmentation, and competitive analysis to refine the affiliate’s positioning.

-          Track and enhance brand awareness, image, and customer satisfaction through strategic initiatives.

-          Implement and oversee promotional events, corporate campaigns, and brand support activities.

-          Ensure consistency in brand portfolio management and compliance with company branding governance.

-          Regularly assess campaign effectiveness, prepare performance reports, and adjust strategies accordingly.

-          Maintain dashboards to monitor marketing KPIs, campaign costs, and overall impact.

 CONTRIBUTE TO THE COMMUNICATION PLAN & DIGITAL ROADMAP BY HAVING STRONG INPUTS / DELIVERY:

-          Develop and execute a communication plan that supports brand content through targeted media strategies.

-          Manage online visibility, digital content, and data protection compliance aligned with local and international policies.

-          Coordinate service station master data sources, ensuring attractiveness and online engagement.

-          Ensure an efficient information and claims management policy for B2B and B2C customers, fostering transparency and                                responsiveness.

FOLLOW UP OF EACH ACTION AND MEASURE THE EFFECTIVENESS OF CAMPAIGNS

-          Systematically measures the effectiveness of the campaign and makes recommendations to improve the results

-          Creates dashboard and communicates the KPIs according to the Marketing Plan objectives

-          Ensure quarterly the campaign follow up (with the effective costs and the results of the campaigns)

 CONTRIBUTE TO ORGANIZING EVENTS & INTERNAL COMMUNICATION

-          Organize and implement events in collaboration with business managers.

-          Support site/service/franchise openings with appropriate marketing and communication strategies.

-          Strengthen internal communication by providing structured news updates, toolboxes, and FAQs for dealers and teams.

-          Manage retail and card challenges, including visual communications for sales teams.

-          Foster engagement through structured internal programs, including Top Service initiatives.

 PROCUREMENT & REPORTING

-          Oversee procurement activities, ensuring compliance with policies related to quotes, supplier relations, and purchase orders.

-          Conduct media monitoring and benchmarking to track industry trends and inform marketing strategies.

-          Prepare monthly and yearly reports detailing marketing activities, campaign outcomes, and financial performance

QUALIFICATIONS

·     A Degree in Management, Marketing or Communication from a recognised institution

·     Minimum 5 years’ experience in the field of Marketing, Communication & Digital in a large Organisation would be a plus

·     Ability to work under pressure and with tight deadlines

·     Dynamic, organised, innovative and ability to work in complete autonomy

·     Demonstrated Leadership and teamwork/spirit abilities

·     Excellent presentation skills

·     Excellent command of French and English; spoken and written

·      Excellent command and knowledge of Microsoft Office Tools as well as marketing and digital portals