• Job Scope: 

The Marketing Executive will support the planning, execution, and analysis of integrated marketing initiatives across offline and digital channels to strengthen the company’s brand presence and drive commercial performance. The role will coordinate retail marketing activities, monitor campaign effectiveness through data-driven insights, support team coordination, and ensure consistent execution of marketing strategies aligned with the company’s objectives and premium positioning within the furniture retail sector.

A description of the main scope of services, however not exhaustive, is detailed below:

1.      Marketing Planning & Campaign Execution

• Support the development and execution of annual and campaign-based marketing plans aligned with the company’s commercial objectives, sales targets, and retail priorities.
• Assist in planning and coordinating marketing campaigns for product launches, new collections, promotional periods, showroom events, and seasonal sales activities.
• Ensure all marketing activities are aligned with the company’s brand positioning, premium image, and customer experience objectives.
• Coordinate campaign timelines, deliverables, and communication materials to ensure smooth execution across all channels.

2.      Retail Marketing & Brand Activation

• Coordinate and execute offline marketing activities, including showroom branding, in-store communication, point-of-sale materials, exhibitions, events, outdoor advertising, and promotional displays.
• Work closely with showroom teams to ensure consistent brand presentation and effective implementation of marketing initiatives at store level.
• Coordinate with suppliers, printers, and creative partners for the production of marketing materials, ensuring quality, accuracy, and timely delivery.
• Support initiatives aimed at increasing showroom traffic, customer engagement, and brand visibility.

3.      Digital Marketing & Data Analytics

• Support the execution of digital marketing activities across social media platforms, website, online campaigns, and digital advertising channels.
• Monitor and analyse digital performance indicators such as reach, engagement, leads generated, conversion rates, website traffic, and campaign effectiveness.
• Prepare marketing reports and dashboards using relevant data to measure campaign performance and identify improvement opportunities.
• Conduct market research, competitor analysis, and customer insights gathering to support data-driven marketing decisions.
• Track customer behaviour and campaign results to provide recommendations for improving return on marketing investment.

4.      Marketing Team Coordination & Project Management

• Support the Marketing Manager in coordinating the daily activities of the marketing team, including graphic designers, digital marketers, videographers, and marketing support staff.
• Ensure timely follow-up on assigned tasks, project deadlines, and campaign deliverables.
• Act as a point of coordination within the team and provide support to ensure continuity of operations during the Marketing Manager’s absence.
• Promote teamwork, accountability, and adherence to brand guidelines within the marketing function.

5.      Budget Control & Reporting

• Assist in monitoring marketing expenditure and ensure activities are executed within approved budgets.
• Maintain records of marketing costs, campaign investments, and performance outcomes.
• Prepare regular reports and presentations highlighting campaign results, insights, and recommendations for management review.

6.      Other Duties

• Perform any other cognate duties within the scope of responsibilities.