The Lux Collective is recruiting for the position of Digital Marketing & Experience Executive at its Head Office in Tribeca, Trianon.

The incumbent will be responsible to:

• Map, analyse, and optimise the end-to-end online customer journey across all digital touchpoints, from search to post-booking.
• Collaborate with PR, Sales & Marketing teams to craft campaigns that deliver conversion-focused customer journeys.
• Identify user pain points and recommend improvements that reduce friction and increase engagement.
• Develop personalised digital storytelling based on user behaviour, audience segments, and customer personas.
• Work with web team to optimise booking funnel to improve user flow and booking completion.
• Monitor and improve key conversion metrics, including micro-conversions, engagement, and booking abandonment.
• Support upselling opportunities.
• Contribute to Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) initiatives to improve discoverability.
• Champion a culture of experimentation by supporting campaigns A/B tests
• Stay ahead of digital trends, consumer behaviour and bring fresh ideas that keep our digital ecosystem ahead of the industry.

QUALIFICATIONS

• Tertiary Education at Degree Level majoring in Marketing, Digital Marketing, Communications or related field, from a recognized institution.
• Professional certifications in Digital Marketing, UX, CRO, or related disciplines are an advantage.

PREVIOUS PERFORMANCE

• A minimum of 2 years of working experience in Digital Marketing, Marketing & Communications or similar role.
• Hands-on experience with digital and social media campaigns, UX principles, user journey optimisation.

OTHER REQUIREMENTS

• Passionate about service.
• High levels of integrity and confidentiality.
• A keen eye for detail.
• Proactive, dynamic, flexible, and professional attitude with interpersonal skills.
• Strong understanding of online customer journeys.
• Experience interpreting digital performance metrics and user insights to optimise customer experiences and improve conversion rates.
• Understanding of SEO, GEO and experience working with retargeting strategies.
• Familiarity with CRM platforms and personalisation strategies.
• Strong analytical mindset with excellent problem-solving skills.
• Ability to collaborate across marketing, design, technology and commercial teams.
• Curious, innovative, and proactive, with a keen interest in emerging digital trends, AI technologies, and evolving customer behaviours.
• Experience within the hospitality and luxury travel industry is an advantage.
• Good verbal and written communication skills in both English and French.
• Willingness to work during odd hours on weekdays, weekends, and Public Holidays when required.
• A clean certificate of character is a must.