As marketing coordinator supports the marketing department in planning, executing, and monitoring promotional activities to increase brand visibility, drive bookings, and enhance guest engagement. They work closely with sales, events, and operations teams to ensure campaigns align with the hotel’s brand image and business goals, while managing both online and offline marketing channels.

1. Marketing Campaign Execution

· Assist in planning and implementing marketing campaigns for rooms, dining, spa, and events.

· Coordinate promotional offers and seasonal packages with the sales team.

· Ensure campaigns align with brand standards and target audience needs.

2. Content Creation & Management

· Create and schedule engaging social media content.

· Write and edit website, newsletter, and blog copy.

· Coordinate with photographers/videographers for promotional materials.

3. Digital Marketing Support

· Update the hotel’s website with new offers, events, and imagery.

· Assist with SEO optimization and online listings.

· Track and report on social media and website analytics.

4. Branding & Collateral Management

· Maintain brand consistency across all marketing materials.

· Prepare brochures, flyers, and in-room promotional items.

· Liaise with printing vendors for timely delivery of collateral.

5. Event Marketing & Coordination

· Promote hotel events through online and offline channels.

· Support the events team with marketing materials and guest communications.

· Capture photos/videos during events for promotional use.

6. Public Relations Support

· Assist in preparing press releases and media kits.

· Coordinate with local media and influencers for coverage.

· Track and archive media mentions and partnerships.

7. Market Research & Reporting

· Monitor competitor activities and market trends.

· Compile monthly marketing performance reports.

· Suggest improvements based on campaign results and guest feedback.

8. Administrative & Coordination Tasks

· Maintain the marketing calendar and deadlines.

· Coordinate between hotel departments for promotional activities.

· Assist with budget tracking for marketing expenses.

9. Sustainable Marketing Initiatives

· Integrate the hotel’s eco-friendly practices and sustainability values into marketing campaigns.

· Promote green initiatives such as waste reduction, local sourcing, and energy efficiency to eco-conscious guests.

· Collaborate with the sustainability team to communicate environmental commitments.