WHAT YOU WILL DO

• Plan and manage paid social calendars and campaigns on META, TikTok, LinkedIn, and Google Ads - targeting, creative setup, optimisation, and reporting - including community management.
• Create and edit short-form video content; write copy in English, French, and Creole.
• Build, test, and deploy email, SMS, push notification, and WhatsApp campaigns using marketing automation tools.
• Maintain brand consistency across all channels.
• Coordinate with partners to integrate monthly promotional offers into the content calendar.
• Collaborate closely with influencers and involved stakeholders to plan, coordinate, and execute creative campaigns.
• Conduct market research and competitor benchmarking at both local and international level.
• Monitor performance across all channels (paid social, google, email, SMS, website, app) and prepare monthly reports with clear, actionable recommendations.
• Assist the Manager in preparing monthly business review reports and other presentations.
• Manage and update the brand's Google Business profile.
• Manage customer reviews on app stores.
• Keep the wiiv website, app, and social channels current and accurate.

WHAT WE ARE LOOKING FOR

• 1–3 years of hands-on experience in digital marketing and social media content creation.
• Degree or Diploma in Marketing, Business, Communication, or equivalent.
• Proficiency in META Ads Manager, TikTok for Business, LinkedIn Campaign Manager, and Google Ads.
• Experience with an email marketing tool (Mailchimp, or equivalent).
• Short-form video editing skills - CapCut or similar.
• Design skills - Canva Pro; Photoshop or Adobe Creative Suite is a plus.
• Strong creative skills with a keen eye for visuals, storytelling, and brand aesthetics.
• Strong written English and French; Creole a significant asset.
• Organised, proactive, and able to manage multiple deadlines without being chased.