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Brand & Creative Lead
- Moka
- Not disclosed
- Posted Jul 29, 2026
- Closing 28/08/2026
- Marketing / Sales
- Brand Lead
- Marketing Manager
- Branding Specialist
- Creative Strategist
Job Description
Career Opportunity
C-Care International, part of the healthcare cluster
of CIEL Group, is a Mauritian private healthcare group that owns and operates
four healthcare facilities in Mauritius, namely C-Care Darné, Wellkin,
Grand-Baie and Tamarin, and two hospitals in Uganda, C-Care IHK and IMC. C-Care
also owns and manages 22 primary care Clinics and 55 C-Lab collection centres
in Mauritius, Uganda, and Madagascar.
C-Care is currently looking for a Brand
& Creative Lead to be based at C-Care Corporate Office, in Mauritius.
|Brand & Creative Lead
Reporting to the Head of
Development, Marketing, and Communication, the selected
candidate will be responsible for defining, maintaining, and evolving the
C-Care brand identity — covering brand guidelines, visual standards, design
templates, and digital touchpoints including the website and mobile App.
What you will be doing:
- Own
and maintain the C-Care master brand guidelines across all entities and
markets.
- Ensure
consistent application of brand identity across all touchpoints — print,
digital, environmental, and social.
- Review
and approve all branded materials produced by internal teams and external
partners.
- Conduct
regular brand audits across all group entities to identify inconsistencies
and enforce corrective action.
- Act
as the primary point of escalation for brand-related decisions across the
group.
- Define
and produce comprehensive brand guidelines tailored to each C-Care entity:
hospitals, clinics, C-Lab, and Dentcare across all markets.
- Develop
standardised design templates for recurring communication needs (signage,
brochures, presentations, social media, etc.).
- Ensure
templates are practical, on-brand, and accessible to unit-level teams with
varying design capabilities.
- Update
brand assets and guidelines in response to strategic brand evolution or
market expansion.
- Provide
creative direction and quality oversight for all social media designs
across C-Care platforms.
- Guide
and mentor unit designers across the group — providing creative feedback,
direction, and brand alignment without direct line management
authority.
- Lead
the creative concept and execution for key campaigns and brand
activations.
- Manage
select design tasks directly, particularly for corporate-level or
cross-entity deliverables.
- Set
and uphold creative standards that reflect C-Care's positioning as a
premium healthcare group.
- Own
the brand look and feel of the C-Care website and mobile App.
- Collaborate
with digital and IT teams to ensure UI/UX design is aligned with brand
standards.
- Review
and validate digital assets, banners, and interfaces prior to publication
or deployment.
- Champion
a consistent and premium digital brand experience across all platforms and
markets.
- Ensure
brand consistency across all C-Care markets — Mauritius, Madagascar, and
Uganda.
- Adapt
brand assets and templates to local contexts where required, while
maintaining group-wide coherence.
- Support
the onboarding of new markets or entities into the C-Care brand
framework.
- Liaise
with local marketing teams to cascade brand standards effectively.
- Plan
and execute periodic brand audits across all entities and markets.
- Document
audit findings and produce actionable improvement plans.
- Track
the implementation of brand corrections and improvements over time.
- Report brand audit outcomes and brand health updates to the Head of Development, Marketing & Communication.
What are we looking for?
- Degree
or diploma in Graphic Design, Visual Communication, Brand Management,
Marketing, or a related creative discipline. Additional
certification in brand strategy, UX/UI design, or digital marketing is an
advantage.
- 5+
years of experience in brand management, creative direction, or graphic
design — ideally within an agency environment.
- Proven
track record of owning and managing a brand identity across multiple
entities or markets.
- Experience
producing and enforcing brand guidelines for complex, multi-brand
organisations.
- Demonstrated
ability to guide and influence creative teams without formal line
management authority.
- Hands-on
design execution experience, with the ability to produce corporate-level
creative work independently.
- Exposure
to the healthcare sector or regulated industries is an advantage.
- Experience
working in or with multi-country teams (Africa / Indian Ocean region a
plus).
- Expert
proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
and/or Figma.
- Strong
understanding of brand architecture, visual identity systems, and design
systems.
- Knowledge
of digital design principles including web, App UI/UX, and social media
formats.
- Ability
to develop practical design templates usable by non-specialist
teams.
- Familiarity
with print production processes and vendor management.
- Proficiency
in Microsoft Office (PowerPoint, Word) for corporate brand
applications.
- Understanding
of brand governance frameworks across multi-entity organisations.
- Creative
with a strong aesthetic sensibility and an eye for detail.
- Highly
organised and able to manage multiple projects and deadlines
simultaneously.
- Strong
sense of ownership, accountability, and brand pride.
- Excellent
communicator — able to articulate and champion brand decisions clearly to
both creative and non-creative audiences.
- Collaborative
and able to influence without authority across diverse, multi-market
teams.
- Proactive,
solutions-oriented, and adaptable in a fast-paced, multi-entity
environment.
- Confident
and credible with senior stakeholders, including C-Suite.
- Passionate
about design excellence and committed to elevating the brand at every
touchpoint.
Location: C-Care
Corporate Office, Moka, Mauritius
Management reserves the right to call only the best
candidates for an interview. If you have not received any communication after
the deadline, feel free to call us for any query.