Role purpose

The Communications & Social Media Executive will support the planning, development and execution of communication activities across the Group’s different entities, with a strong focus on content writing, social media management, PR monitoring, website updates and performance tracking.

The ideal candidate should be a strong writer who is naturally curious, organised, proactive and comfortable working across several brands and topics at the same time.

Key responsibilities

Social media planning and execution

1. Prepare and manage social media calendars for the different Business Units.
2. Draft clear, engaging and brand-aligned content for social media, including posts, reels, stories, boosted campaigns and campaign materials.
3. Ensure the timely execution of approved content across relevant platforms.
4. Plan, launch and manage paid social media campaigns on Meta and LinkedIn when required.
5. Conduct competitor analysis and stay informed of relevant digital marketing trends, tools and best practices.
6. Experience in audience targeting, retargeting strategies and paid campaign optimisation would be an advantage.

Content writing and communications support

1. Draft clear and engaging content for different communication channels, including social media, websites, internal and external newsletters and other marketing materials.
2.  Adapt tone of voice and messaging according to each Business Unit, audience and platform.
3. Review and proofread content to ensure it is accurate, consistent, professional and aligned with brand guidelines.

PR and media monitoring

1. Monitor press coverage and relevant industry news linked to the Group, its Business Units, competitors and sectors of activity.
2. Support PR activities, including media monitoring, maintaining media lists and assisting with press follow-ups when required.

Performance monitoring and reporting

1. Track the performance of social media and digital campaigns, including engagement, reach, impressions, follower growth, click-through rate, conversions and sentiment.
2.  Prepare performance reports with key metrics, observations and recommendations to improve engagement and visibility.
3.  Analyse data and insights to recommend improvements in content relevance, creativity, format, timing and audience engagement. 

Required skills and competencies

1.  Creative and strategic content thinker, with the ability to understand information and translate it into clear, engaging and impactful content.
2. Good knowledge of social media platforms, particularly LinkedIn and Facebook, as well as digital communication tools.
3. Interest in communications, media, financial and business news, and digital trends.
4. Work closely with the MarComms team and the different Business Units to align communication and marketing initiatives with business goals.
5. Contribute ideas and support the team in day-to-day communications activities, events and campaigns.
6. Microsoft Office (Word, Powerpoint, Outlook)
7. Knowledge of Canva, Meta Business Suite, Google Analytics, email marketing platforms and SEO would be an advantage.

 

Profile

1. Excellent organisational skills, attention to detail and ability to manage priorities within deadlines.
2. Demonstrates curiosity, proactivity and initiative, with an analytical mindset and the ability to bring forward creative and innovative ideas.
3. Collaborative and proactive problem solver, with good communication and interpersonal skills.
4. Adaptability and willingness to learn new tools and strategies.