Ya Technologies Ltd is one of the largest online gambling companies in Africa, offering a wide portfolio of betting and gaming products to thousands of customers across multiple African countries. We operate under full regulatory compliance, licensed by the gambling commissions and governments in each country we serve.

About the Role

We are seeking a proactive and detail-oriented CRM Specialist to join our growing marketing team. This role is ideal for a professional with a strong foundation in customer retention, digital campaign execution, and CRM platform management.

The ideal candidate will have a passion for customer engagement, player journey design, and content localization. This role requires at least 2 years of CRM experience, strong skills in Microsoft Office and CRM platforms, and the ability to communicate effectively in both English primarily.

Key Responsibilities

Multi-Market CRM Ownership

• Own CRM performance across multiple African markets simultaneously, adapting campaign strategy, timing, and offers to each market's player behavior, regulatory environment, and language needs.
• Prioritize CRM investment and effort across markets based on where the commercial return actually is — not every market gets the same playbook.
• Coordinate multilingual content and localization so campaigns land naturally in each market, not as direct translations.

P&L & Commercial Accountability

• Take ownership of CRM's contribution to player retention and revenue — track bonus cost against incremental NGR generated, and be able to explain which campaigns are actually profitable.
• Manage promotional/bonus budget allocation across segments and markets, balancing player engagement against margin impact.
• Build the business case for new CRM initiatives with expected commercial impact, not just creative rationale.

KPI Review & Performance Reporting

• Own the CRM KPI review cycle: open rates, CTRs, conversion, reactivation rate, churn, and — critically — NGR uplift and CLV movement by segment and market.
• Run regular performance reviews (weekly/monthly) with clear read-outs on what's working, what isn't, and what's changing next.
• Support and lead A/B testing across campaigns, offers, and journeys, turning results into concrete changes to strategy rather than one-off notes.
• Maintain CRM dashboards and reporting (Excel and/or integrated CRM tools) that give leadership an accurate, current view of retention performance.

Player Journey & Lifecycle Management

• Design and continuously optimize the player lifecycle — registration, first deposit, retention, reactivation, win-back — across all supported markets.
• Segment player databases by behavior, activity, value, and risk, and ensure segmentation stays accurate as player behavior shifts.
• Manage and update landing pages and promotional areas on the website to ensure a consistent, branded experience across markets.

Campaign Execution & Content

• Plan, build, schedule, and deploy CRM campaigns (email, SMS, in-app) across brands and markets.
• Write and localize campaign copy, subject lines, and promotional messaging that reads as native, not translated.
• Collaborate with design and broader marketing on seasonal offers and a shared campaign calendar across markets.
• Proofread all CRM content for clarity, tone, accuracy, and — importantly — regulatory/responsible-gambling compliance per market.

Tools & Process

• Maintain CRM databases, ensuring data cleanliness and segmentation accuracy across all supported markets.
• Use CRM/marketing automation platforms (e.g. Mailchimp, HubSpot, or similar) for scheduling and automation.
• Build internal templates and documentation for campaign briefs, tracking, and market-specific playbooks so process scales as markets are added.

Required Qualifications & Skills

• Minimum 2 years' CRM experience, ideally in a role that involved managing more than one market or segment concurrently.
• iGaming or gambling industry experience is a plus 
• Comfortable working with commercial numbers
• Fluent in English  written and spoken.
• Proficient in Microsoft Office, especially Excel (you'll be building and reading performance data regularly).
• Hands-on experience with CRM platforms and campaign automation tools.
• Strong content writing and editing skills, with an eye for tone and localization.
• Familiarity with CMS platforms and basic UX understanding for landing pages and promotional areas.
• Detail-oriented and organized, but equally comfortable thinking commercially about what a campaign is actually meant to achieve.

Nice to Have

• Experience managing CRM across multiple African markets specifically, or other emerging-market contexts with similar complexity.
• Experience with WordPress, Webflow, or basic HTML.
• Interest or experience in data analytics and player behavior/trend analysis.
• Exposure to responsible gambling frameworks and how they shape CRM/promotional design.

Key Competencies

Commercial Acumen · Multi-Market Coordination · Data-Driven Decision Making · Content & Localization · Ownership & Accountability · Attention to Detail · Cross-Team Collaboration