We are looking for an AI Visibility & Content Optimisation Lead.

At The Lux Collective, we're exploring a new frontier where AI, search, content, and guest experience intersect.

Join us in shaping how travelers discover, explore, and engage with some of the world’s most inspiring luxury hospitality brands through AI.

This is a content and systems role first. You won't be expected to build the underlying engineering, you will coordinate it, briefing and partnering with our Digital and Development teams to get structured data, site architecture, and technical implementation right, while you own the content strategy, governance, and quality that sits on top of it.

If you love great content, are excited by how AI is changing discovery, and want to help some of the world's most beautiful destinations become more visible and better understood online, we'd love to meet you.

Why This Role Matters

Search is changing. Travelers are no longer relying solely on traditional search engines, they're increasingly discovering destinations through AI-powered search, conversational assistants, and generative experiences.

In this role, you'll help shape how our brands appear and engage in this rapidly evolving landscape, sitting at the intersection of content, structured data, and AI visibility, with genuine exposure to the leading edge of hospitality technology.

What You Will Be Doing

Own Our Content Systems & Brand AI Playbook

• Build content frameworks and structured data foundations that help AI tools understand and accurately represent our brands.
• Act as the natural day-to-day owner of our Brand AI Playbook once it's live, steward of our brand's AI guidelines, including our brand truths, approved language, channel governance, and credibility bank.
• Maintain a consistent, on-brand voice across content as it's adapted for AI platforms, search, and generative experiences.
• Keep the Playbook current as AI platforms and best practices evolve, and act as the go-to reference point for teams using it.

Drive Visibility Across AI Search Platforms

• Monitor how our brands appear in AI-generated search results.
• Conduct AI search audits and identify opportunities to improve content, site structure, and metadata.
• Coordinate with Development and Digital teams to implement structured data and technical improvements, bringing the requirements and priorities.
• Stay ahead of emerging trends in generative search and AI-powered discovery.

Optimise Content & Digital Experiences

• Support content planning across websites, campaigns, blogs, social media, and email, with structured data and AI-readiness built in from the start.
• Use data and insights to understand what content resonates most with travelers, and with AI systems.
• Ensure our digital experiences are both user-friendly and AI-friendly.

Collaborate Across the Business

• Work alongside Digital, Development, Marketing, and Property teams, coordinating technical work rather than owning it end to end.
• Share knowledge and help colleagues understand emerging AI search opportunities and how to use the Brand AI Playbook.
• Bring fresh, practical ideas to projects across our brands.

What We Are Looking For

Qualifications

• Degree in Artificial Intelligence & Data Science, Web & Multimedia Development, or an equivalent qualification.
• Certification in AI Content Optimisation and AI Visibility is a plus.

Prior Experience

• 2 - 4 years of experience in content strategy, content operations, SEO, digital marketing, or a related field.
• Solid content fundamentals: strong writing, editorial judgement, and experience maintaining brand voice and governance across channels.
• Familiarity with structured data, CMS platforms, SEO tools, or analytics.
• A genuine curiosity about AI and how it's reshaping search and content discovery, even if your hands-on AI experience is still growing.

Other Requirements

• High levels of integrity.
• Strong analytical and organisational skills, with a talent for turning data into practical improvements.
• Comfortable coordinating across content, technical, and brand teams without owning every piece of delivery yourself.
• Proactive, adaptable, and able to manage priorities independently.
• Excellent written and verbal communication skills in both English and French.
• A desire to learn, experiment, and stay ahead of digital and AI trends.
• A clean certificate of character is required.