Achieve and exceed monthly and quarterly sales targets and KPIs for assigned modern trade outlets.

Identify sales opportunities and build strong relationships with store managers, category buyers, and department heads.

Negotiate prime in-store placements, including gondola ends, checkout counters, and promotional spaces.

Ensure planogram compliance, correct shelf allocation, product facing, and pricing integrity across all SKUs.

Set up and maintain impactful promotional displays, seasonal features, and dump bins.

Conduct regular store visits to monitor stock levels, promotional execution, and competitor activity.

Lead in-store promotional activities, brief retail staff, and evaluate post-promotion effectiveness.

Implement category management initiatives to optimize shelf layout and assortment based on consumer and store data.

Submit daily/weekly reports detailing sales, store visits, issues, and market insights.

Gather and report competitor intelligence, consumer trends, and product performance to management.

Build and maintain professional relationships with store staff to secure preferred supplier status.

Resolve operational or in-store conflicts promptly to ensure smooth business operations.

Ensure compliance with company policies, safety standards, traffic laws, and modern trade partner requirements.

Maintain professional appearance, conduct, and vehicle upkeep at all times.