Duties and Responsibilities:

• Assist and execute the annual marketing strategy aligned with revenue and visitation targets.
• Define and strengthen Casela’s brand positioning in both local and tourist markets.
• Lead the planning and execution of seasonal campaigns, peak periods, and key commercial moments.
• Ensure consistency of brand identity, messaging, and visual standards across all touchpoints internally and externally.
• Collaborate closely with Commercial, Sales, Events, and Operations teams to align marketing initiatives with business priorities.
• Support revenue generation across all park segments, including ticketing, activities, retail, and F&B.
• Develop tactical campaigns to increase footfall during off-peak periods.
• Monitor and optimise campaign performance, ensuring strong return on investment (ROI).
• Lead the strategy, growth, and profitability of the Membership Programme as a core loyalty pillar.
• Define and continuously enhance the membership value proposition to remain competitive and attractive. 
• Monitor key KPIs including membership growth, renewal rates, engagement levels, and revenue per member.
• Design exclusive offers, events, and experiences to strengthen member engagement and loyalty.
• Assist the eCommerce Lead with the content and communication strategy across all online channels (digital, social media, website, email).
• Plan and manage a structured marketing and content calendar aligned with commercial objectives.
• Identify external partners to enrich membership benefits and broaden market reach
• Negotiate and manage partnership agreements to ensure mutual value creation
• Analyse campaign performance, customer data, and market trends to drive continuous improvement
• Assist Commercial Manager for the marketing and loyalty budget
• Conduct competitor benchmarking and market analysis to identify trends and opportunities

Candidate's Profile:

• Degree in Business Management, Marketing, Communication, Hospitality Management or a related field.
• Minimum 5 years’ experience in a commercial, marketing, or communication-focused role, ideally within leisure, hospitality, or attractions
• Proven experience in loyalty programme, content creation, customer communication, or community management
• Exposure to managing or supporting membership, loyalty, or customer engagement programmes is an advantage
• Excellent written and verbal communication in both English and French (essential)
• Strong storytelling and copywriting ability for newsletters, campaigns, and promotional content
• Confident in public speaking, presenting, and engaging with members or partners
• Active knowledge of social media platforms and tone adaptation across different channels
• Experience with email marketing tools (e.g. Mailchimp) and social media management platforms
• Commercial awareness with a proactive approach to growth opportunities
• Flexibility to work during weekends, public holidays, or events when required

To Apply:

Interested Candidates are strongly encouraged to apply by sending a motivation letter with their CV to:

The Human Resources Department

Casela Nature Parks

Royal Road, Cascavelle

Or on our HR email

The Management reserves the right to call only successful candidates for interview or not to make any appointment following this advertisement.