STM Consulting is a leading provider of tailored services designed to enhance and optimise digital experience platforms within the iGaming industry.

Job Profile:

Ready to take Social Media to the next level?

• We are looking for a dynamic Social Media Marketing Specialist to lead our regional Social Media game across Africa!

• If you are passionate about crafting innovative campaigns, building vibrant communities, and driving regional growth with a strategic eye and a flair for leadership, this is your moment.

• Under the guidance of our Digital Marketing & Social Media Manager, you will oversee a talented team of Social Media Executives, Content Creators, ensuring our brand voice is unified, relevant, and impactful at every touchpoint.

Join us and make your mark in shaping the digital landscape across Africa!

Key Responsibilities:

Regional & Cross-Platform Social Media Strategy

• Execute region-specific social media strategies aligned with overall corporate marketing objectives and regional market nuances.
• Oversee the planning and implementation of campaigns tailored to different African audiences, cultures, and languages.
• Ensure regional activities are integrated into a cohesive, continent-wide social media presence.

Content Oversight & Creative Direction

• Guide content creation teams to produce engaging, culturally relevant, and platform-optimized content.
• Review and approve content strategies, ensuring alignment with regional trends, legal regulations, and brand guidelines.
• Promote innovative content formats, including video, live sessions, and influencer collaborations.

Community Engagement & Regional Relationships

• Lead efforts to build and nurture vibrant online communities in various markets.
• Monitor regional engagement metrics, respond to escalated issues, and develop regional influencer and partner relationships.
• Drive initiatives to increase followers, engagement, and brand loyalty across different markets.

Campaign Management & Regional Coordination

• Lead planning and execution of regional campaigns, ensuring timely delivery and alignment with corporate goals.
• Collaborate with regional teams, agencies, and partners to maximize campaign impact.
• Oversee paid social media efforts, ensuring budget optimization and targeted audience reach.

Performance Monitoring & Reporting

• Establish KPIs based on social media data, such as engagement, reach, impressions, follower growth, CTR, conversions, sentiment, and virality. Tailor these KPIs to regional goals and platforms.
• Use social media analytics tools (e.g., Facebook Insights, Twitter Analytics, Hootsuite) to collect, analyze, and visualize data across channels. Implement tracking pixels, UTM parameters, and APIs for detailed data.
• Set up dashboards and real-time tracking to monitor performance continuously. Identify patterns, spikes, or drops in engagement, audience behavior, and content effectiveness per region.
• Analyze data to understand audience demographics, preferences, sentiment, and content success.
• Prepare visual reports with charts, heatmaps, and dashboards. Highlight successes, pinpoint issues, and provide actionable insights.
• Use insights to optimize content, posting schedules, campaigns, and targeting strategies for better regional performance.
• Benchmark performance across markets to find best practices, standardize tactics, and adapt strategies for lower-performing regions.
• Share analytics insights with management and stakeholders to inform strategic planning, campaigns, and resource allocation.
• Ensure accurate data collection, handle user data properly, and comply with regional privacy laws (e.g., GDPR, POPIA).

Trends, Innovation & Compliance

• Stay informed about regional social media trends, platform updates, and regulatory requirements.
• Encourage experimentation with new content formats and engagement tactics tailored to African audiences.
• Ensure all activities comply with regional laws, platform policies, and ethical standards.

Cross-Functional Collaboration & Regional Synergy

• Collaborate with marketing, design, product, and compliance teams.
• Share insights, best practices, and innovative ideas across markets to foster continuous improvement.

Regional Leadership & Team Management

• Mentor Social Media Executives/Trainees and Content Creators across different African markets.
• Coordinate regional activities, ensuring consistency in brand voice, content quality, and campaign execution.
• Monitor performance and facilitate ongoing training and development to build a high-performing team.

Candidate Profile:

Experience & Qualifications:

• Degree in Marketing, Digital Marketing, Communications, Digital Media, or equivalent.
• A minimum of 2 years of Social Media supervisory experience.
• Proven experience in performance monitoring and reporting using social media analytics tools, with strong skills in KPI tracking, data visualization, and insight-driven reporting.
• Proven ability to interpret complex data, identify trends, and recommend strategic actions, while ensuring compliance with regional data privacy regulations.
• Excellent communication skills to present insights effectively to Management and stakeholders.
• Excellent experience with social media management tools (Hootsuite, Sprout Social, etc.) and analytics platforms.

Key Skills:

• Strategic thinker with strong supervisory and organizational abilities.
• Excellent communication, coaching, and interpersonal skills.
• Ability to manage multiple regions, cultures, and platforms simultaneously.
• Data-driven mindset with strong analytical skills.
• Creative, innovative, and culturally sensitive content strategist.
• Proactive problem solver with a collaborative approach.

What We Offer:

• Competitive compensation packages and comprehensive benefits.
• The chance to thrive in a fast-paced, rapidly expanding industry.
• A vibrant, collaborative, and welcoming work environment that emphasizes innovation and business growth.
• Ongoing learning, professional development, and clear career advancement opportunities.

We are a team of passionate and talented individuals who are dedicated to delivering competitive results, working together as a team, by combining our unique set of skills.

"Bring Your Talents to Our Table—We Can't Wait to Connect!"