Trade Marketing Activations Executive/Manager.

This role is ideal for a creative and results-oriented individual with deep expertise in trade marketing within the FMCG sector, aiming to drive brand success through impactful in-store activations and promotional strategies.

Our client, a well established and leading business in the FMCG industry, is looking for a Trade Marketing Activations Executive/Manager. 

This role is ideal for a creative and results-oriented individual with deep expertise in trade marketing within the FMCG sector, aiming to drive brand success through impactful in-store activations and promotional strategies.

Role Purpose:

• Develop and execute trade marketing strategies and activations to drive brand visibility, sales, and market share.

• Bridge the gap between marketing and commercial teams, ensuring effective implementation of brand and promotional activities at the point of purchase (POP).

Key Responsibilities:

1. Trade Marketing Strategy:
• Develop and execute trade marketing activation strategies.
• Plan and manage trade marketing campaigns, product launches, and in-store activations.
• Identify growth opportunities through tailored trade promotions and category management.

2. In-store Activations & Promotions:
• Lead the design and execution of in-store displays and POP materials.
• Collaborate with retailers and distributors for trade promotions.
• Monitor and optimize the effectiveness of trade marketing initiatives.

3. Budget & Resource Management:
• Manage the trade marketing budget.
• Ensure timely delivery of marketing materials and activations.
• Track and report on ROI for trade marketing campaigns.

4. Cross-functional Collaboration:
• Align trade marketing strategies with overall business objectives.
• Collaborate with channel teams and retail partners.
• Provide tools, training, and collateral for the commercial team. 

5. Market & Consumer/Shopper Insights:
• Conduct market analysis and gather consumer/shopper insights.
• Monitor competitor activities and industry trends.
• Provide recommendations based on trade performance data.

6. Merchandising & POS Optimization:
• Develop merchandising standards and guidelines.
• Oversee installation and maintenance of POS materials.
• Optimize product placements and promotional displays.

7. Reporting & Analysis:
• Track and analyze the performance of trade marketing activities.
• Utilize sales data and shopper insights to refine strategies.