Social Media & Marketing Executive

The Social Media and Marketing Executive will play a key role in executing the resort’s marketing and communication strategies

The role will focus on enhancing the online presence, driving engagement across digital channels, supporting marketing initiatives, and handling administrative tasks related to the marketing department.

Key Responsibilities

Social Media Management

• Develop, implement, and manage social media strategies aligned with the resort’s brand identity and business goals.
• Create and curate high-quality, engaging content, including photos, videos, and copy for all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
• Monitor, track, and report on performance metrics, providing insights to optimize social media campaigns and increase ROI.
• Engage with the audience through timely responses to comments, messages, and reviews.
• Collaborate with internal teams to promote events, offers, and services.

Content Creation and Marketing Support

• Coordinate photo and video shoots with in-house teams and external vendors, ensuring alignment with Anantara’s brand guidelines.
• Work closely with the team to develop digital and print marketing materials, including newsletters, flyers, and advertisements.
• Assist in the creation of press releases, blog posts, and guest communications to promote the resort’s unique selling points.

Campaign Coordination

• Support the planning, execution, and reporting of marketing campaigns across various channels, including email, social media, and partnerships.
• Assist in managing influencer collaborations, press visits, and brand partnerships to increase visibility and engagement.
• Ensure consistent branding and messaging across all campaigns and platforms.

Administrative Tasks

• Manage and update the marketing content calendar, ensuring all activities are planned and executed on time.
• Handle purchase requests, supplier invoices, and ensure timely follow-up with the Finance department for approvals and payments.
• Assist with organizing internal and external marketing meetings, including preparing agendas, taking minutes, and following up on action points.
• Maintain and organize marketing files, assets, and content archives for easy accessibility.

Analytics and Reporting

• Monitor website traffic, social media analytics, and campaign performance to identify trends and opportunities for improvement.
• Prepare monthly reports on key performance indicators (KPIs) for social media and marketing activities.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2+ years of experience in social media management, content creation, or marketing coordination, preferably in the hospitality industry.
• Proficiency in social media platforms and management tools (e.g., Meta Business Suite, Hootsuite).
• Strong copywriting and content creation skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication and organizational skills.
• Strong administrative skills with attention to detail and the ability to manage multiple priorities.
• Ability to work independently, multitask, and meet deadlines in a fast-paced environment.
• Strong analytical skills and familiarity with social media metrics, and reporting tools.