• Ensure the Medine Property brand is consistently represented across all marketing channels, materials, and customer touchpoints.
• Reinforce the company’s unique value propositions and positioning in the market, promoting Medine Property as a leader in innovative, sustainable property developments.
• Oversee the rebranding of any new or existing property projects, ensuring alignment with Medine’s overall vision and values.

• Lead the marketing strategy through market research, and report accordingly.
• Advise the project development team based on result of marketing research.
• Regularly perform pricing analysis and recommend strategies to improve market position, and reduce costs.
• Identify new practices and marketing opportunities.
• Analyse the competition and review results of marketing research adjusting the company’s marketing strategy accordingly, to refine and optimize future initiatives. Use these insights to adapt the marketing strategies and maintain a competitive edge.
• Identify and target different customer segments (e.g., high-end buyers, investors, local and international markets) and tailor marketing messages to suit each group.
• Develop and measure key metrics around the business including satisfaction and renewal rates.

• Lead the creation/ production of inspiring design, content and marketing campaigns, in line with Medine’s group branding guidelines.
• Contribute to develop and implement social media plan; work with the press and other related media outlets.
• Provide leadership in the design and production of all aspects of visual marketing needs.
• Oversee SEO and SEM campaigns to ensure Medine Property websites rank highly on search engines, driving organic traffic. Invest in paid search campaigns that focus on property sales and lead generation.

• Develop targeted email marketing campaigns to nurture leads, share property updates, and engage past customers with personalized content.
• Craft a robust social media presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube to promote properties, engage customers, and build a community of loyal followers.
• Implement best practices to improve website conversion rates (inquiries, bookings, appointments) using data insights and user behaviour analysis.

• Lead marketing operations, product management, customer service and customer retention.
• Oversee and direct the efforts of a marketing team.
• Manage customer satisfaction programs.
• Plan, direct and coordinate marketing budget in accordance to the organization’s goal.
• Set up business processes and tracks return on investments.

• Prepare and manage the marketing budget, allocating resources efficiently across different channels and campaigns. Prioritize high-impact activities that align with business objectives.
• Track the return on investment (ROI) for each marketing initiative, continuously monitoring performance to ensure cost-effectiveness. Adjust budgets and strategies based on insights and key performance indicators (KPIs).

• Work closely with the Head of MarCom to define the marketing strategy in line with the projects pipeline.
• Collaborate with internal business units and stakeholders to support business activities, ensuring marketing initiatives are aligned with overall company goals.
• Participate in cross-functional meetings to ensure digital strategies complement offline marketing efforts and sales activities.
• Lead and mentor a team of marketing professionals, providing guidance, feedback, and opportunities for professional growth.
• Coordinate with other internal departments (e.g., Sales, Development, Finance) to ensure seamless execution of marketing initiatives and alignment with company goals.
• Foster a creative and innovative work environment, encouraging the team to stay ahead of industry trends and continuously explore new marketing approaches.

Minimum experience requirements            

• At least 3 years of leadership experience in a similar role.
• At least 10 years of marketing experience within the real estate industry.
• Proven track record of success in (digital) marketing related roles within the property industry
• Proficiency in using CRM software (Hubspot is a plus) and other sales and marketing tools, particularly for digital marketing.
• Bachelor’s degree in (digital) marketing, communication or related field.
• Master’s degree is a plus.

The management reserves the right to call only the best qualified candidates for the recruitment and selection exercise.