Senior Analyst - PPC
- Plaine Wilhems
- Not disclosed
- Permanent
- Added 24/04/2024
- Closing 24/05/2024
- Ranjit Doorjean
Login to apply
As a Senior Analyst (PPC), you will have direct contact with our Teams in France and will be responsible for setting up, executing paid search platform(s) activations and monitoring budgets & performance
- Assume accountability and ownership of paid search campaigns for the assigned advertisers.
- Monitoring the health of the campaigns and ongoing optimization efforts to meet campaign objectives
- Management of the reporting tools and campaigns performance analysis
- Proactively communicate the status of campaigns for teams in France and/or French clients directly
- Stay up to date with the latest technology and best practices
- Participate in brainstorming and status calls with agency stakeholders
- Assess campaign performance by comparing it to KPI and market benchmarks
- Prepare and manage Search engine marketing campaigns budget.
- Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans.
- Monitor competition and provide suggestions for improvement
- Prepare client reports and provide insights and recommendations
- Assist in building, planning and implementing the overall Search marketing strategy