Sales Manager

We are seeking a dynamic & experienced Sales Manager to lead and grow our sales operations. The ideal candidate will have a minimum of 10 years of experience. Fluency in French and English is essential. Candidates with knowledge of plumbing products will have a distinct advantage.

1. Sales Strategy & Revenue Growth

• Develop and execute strategic sales plans aligned with the company’s growth objetctives.
• Create and implement innovative sales initiatives, promotions, and marketing campaigns to drive business development.
• Identify new market segments and business opportunities to expand market share.
• Monitor sales trends and competitor activity to adjust strategies accordingly.
• Ensure consistent achievement of monthly, quarterly, and annual sales targets.

2. Sales Forecasting & Planning
Develop contingency plans for low season or economic downturns.

• Prepare accurate and data-driven sales forecasts to support inventory, production, and resource planning.
• Analyze historical data and market trends to predict demand and seasonality.
• Align sales forecasts with procurement and warehouse departments to ensure adequate stock levels.

3. Sales Team Leadership & Supervision

• Lead, mentor, and supervise the sales team, ensuring all team members are aligned with sales goals and company values.
• Set clear sales KPIs, assign territories and targets, and monitor performance.
• Conduct regular training and coaching sessions to upskill team members and improve sales techniques.
• Foster a performance-driven culture with regular feedback, recognition, and performance reviews.
• Support HR in recruitment and onboarding of new sales staff.

4. Client Relationship Management & Conflict Resolution

• Serve as the main point of contact for key clients and high-value accounts.
• Build long-term relationships with clients to enhance customer loyalty and repeat business.
• Handle customer complaints or disputes with professionalism and urgency, finding effective resolutions.
• Visit clients as needed to maintain strong customer engagement and satisfaction.

5. Sales Operations Oversight

• Oversee daily operations of the sales department, ensuring smooth and efficient workflow.
• Coordinate with internal teams (marketing, procurement, logistics, finance) to ensure alignment with sales activities.
• Monitor sales pipelines, lead generation, conversion rates, and customer feedback.
• Ensure timely quotation, invoicing, and proper documentation of all transactions.

6. Product Knowledge & Industry Expertise

• Stay updated on product specifications, new arrivals, and industry developments.
• Provide training to the sales team on product features and customer benefits.
• Knowledge of plumbing materials and hardware is a significant plus.

7. Profitability & Margin Management

• Track and analyze sales profitability, ensuring margins are protected across all product lines.
• Approve discount structures and special pricing while maintaining financial targets.
• Recommend pricing strategies based on market positioning and cost structures.

8. Strategic Initiatives & Business Development

• Propose and execute ideas and plans to increase sales, expand market presence, and improve client acquisition.
• Lead business development initiatives including partnerships, new distribution channels, and geographic expansion.
• Represent the company at trade shows, exhibitions, and networking events to promote brand and build new connections.