Sales and Marketing executive work within advertising or multi-service agencies, acting as a link between clients and the agency. They are responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved.
SALES AND MARKETING EXECUTIVE
Sales and Marketing executives contribute to and develop advertising campaigns. Tasks typically involve:
They must understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget.
meeting and liaising with clients to discuss and identify their advertising requirements;
working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
presenting alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client;
working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies;
liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both,
ensuring that communication flows effectively;
negotiating with clients and agency staff about the details of campaigns;
presenting creative work to clients for approval or modification;
handling budgets, managing campaign costs and invoicing clients;
writing client reports;
monitoring the effectiveness of campaigns;
undertaking administration tasks;
arranging and attending meetings;
making 'pitches', along with other agency staff, to try to win new business for
the agency.
Qualifications
Although this area of work is open to all graduates, a degree or HND in the following subjects may increase your chances, especially as advertising is an increasingly competitive sector to enter:
• advertising;
• business/management; • communications;
• English;
• marketing.
You will need to show evidence of the following:
excellent communication and interpersonal skills;
a proactive attitude, with the ability to use initiative;
excellent organisational skills;
the ability to work under pressure and assimilate large quantities of information
quickly, while maintaining attention to detail; drive;
effective teamworking skills;
influencing and negotiation skills;
oral and written communication skills;
commercial awareness;
IT literacy and an awareness of how the industry is developing in light of new
communication technologies
Salary and Benefits At Mo Publicity LTD, our style of delighting customers is unique. That's why we attract the best people in the industry - people who can apply imagination to their work. We are growing quickly - and we are looking for people to join our family. We believe in the power of our people - and we're always on the look-out for potential stars to help us deliver the promises our customers make. Be a part of our success story.
We offer an attractive salary package