Marketing Officer

Phydra is seeking a Marketing Officer to take our digital and brand presence to the next level. The ideal candidate will play a pivotal role in developing and executing innovative campaigns that drive customer engagement and enhance our brand’s visibility.

Key Responsibilities

Digital Campaigns & Content Creation

• Develop and implement digital content strategies aligned with the company’s goals and target audience.
• Create engaging content for websites, blogs, social media, email campaigns, and other digital platforms.
• Collaborate with the team to brainstorm, develop, and execute content plans across various channels.
• Ensure consistency in brand voice, tone, and style across all content.
• Track and report on campaign performance, using insights to optimize future strategies.

Social Media Management

• Manage and create content for social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Develop and maintain a social media calendar to schedule regular posts.
• Engage with followers, respond to comments and messages, and monitor social media trends to ensure relevance.

Design & Marketing Materials

• Design catalogues, newsletters, brochures, and other promotional materials.
• Coordinate procurement of materials and equipment for marketing projects.

Event Coordination

• Organize campaigns, promotional events, and marketing-related activities, including hostess management.
• Manage logistics for shop openings and other brand events.
• Coordinate product transfers and collect feedback from salesgirls to ensure seamless operations.

Strategic Planning & Analysis

• Develop promotional strategies based on sales and market trends.
• Review campaign performance to understand successes and areas for improvement.
• Monitor market trends to inform future marketing initiatives.