Marketing Officer

The Marketing Officer will be responsible for the present and upcoming projects of the Park.

Tasks and Responsibilities

Market Research & Strategy Development

• Perform competitive research to understand market trends and suggest effective marketing strategies.
• Conduct market research and monitor products and prices for benchmarking.
• Provide support for internal and external events, presentations, and other marketing activities.
• Ensure all marketing materials are up to date and relevant.
• Analyse marketing expenses versus budget and follow up on sales performance.
• Work closely with the R&D department to support new product development initiatives.

Digital Analytics & Data Management

• Utilize website analytics tools (e.g., Google Analytics, Google Adwords, Web Trends) to track metrics and process data.
• Manage large sets of data and ensure accurate tracking of marketing performance.

Campaign Design & Implementation

• Design and implement marketing initiatives, campaigns, and enhancements to drive portfolio growth, profitability, and improve customer experience.
• Manage email and messaging campaigns, including template design, call-to-action elements, and content creation.
• Aid in managing social media platforms and website content.

Rebranding Initiatives

• Lead and manage rebranding projects, including the development of new brand identities, messaging, and visual elements.
• Collaborate with design and creative teams to ensure consistency across all brand touchpoints.
• Develop and execute strategies to communicate the rebrand internally and externally, ensuring alignment with market expectations and business goals.
• Monitor and evaluate the impact of rebranding efforts on brand perception and market position.

Marketing & Communication Execution

• Implement marketing and communication strategies for the park, including sponsorship planning and coordination.
• Track and report customer complaints, maintaining and updating the customer database.
• Coordinate with external agencies, vendors, and partners to effectively execute marketing and communication initiatives.

Requirements:

Education & Experience

• Bachelor's degree in Marketing, Management, Communication, or a related field.
• 3-5 years of experience in marketing and communication, preferably in the hospitality sector.
• Proven experience in digital marketing, product marketing, and managing marketing campaigns.

Skills & Knowledge

• Excellent verbal and written communication skills in both French and English.
• Proficient in Microsoft Office and digital marketing tools (e.g., Facebook Ads Manager, TikTok, Instagram).
• Strong knowledge of website analytics tools (e.g., Google Analytics, Google Adwords).
• Ability to handle large datasets and track metrics effectively.
• Excellent project management skills with the ability to manage multiple projects and deadlines
• Self-starter, proactive, and able to work independently as well as collaboratively within a team.
• Experience with rebranding initiatives, including strategy development and execution.
• Passionate about animal welfare and promoting related initiatives.
• Strong organizational skills and the ability to cope with pressure.
• Proven ability to work well with others and build effective relationships.