Marketing Lead (2506-MLD)

Our client is seeking to recruit a dynamic, creative and results-oriented Marketing Lead to join its team. The Marketing Lead is responsible for all activities related to implementing and executing marketing campaigns and initiatives.

Responsibilities:

• Plan and execute the marketing strategy for the company and for new and existing services.
• Identify and facilitate the deployment of innovative services.
• Develop, activate and participate in promotional activities to market the services.
• Work across all departments and brainstorm with the head of Departments to develop and create new business growth strategies.
• Create different strategic segments and develop targeted campaigns choosing the most appropriate channels.
• Conduct and organise forums to promote the company brand locally and internationally.
• Create and manage a calendar of campaigns and events.
• Build, refine and maintain the company online presence in current channels (e.g., Facebook, LinkedIn, Newsletters).
• Expand to new channels as needed and evaluate emerging technologies.
• Coordinate the implementation of e-commerce promotion plans, website analytics and digital campaigns.
• Conduct marketing surveys.
• Measure and report on the effectiveness of marketing campaigns and assess against set targets.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for management and stakeholders.
• Partner with brands, influencers, marketing and suppliers to build networking for the development of business.
• Participate in the preparation of Strategic Plan and budget forecast to provide clear direction.
• Any other specific tasks as required

Profile:

• Bachelor’s degree in marketing or other business-related fields.
• At least 5 years of demonstrable experience as Marketing Lead, Marketing Executive, or equivalent role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate clients.

Other Requisites:

• Creative mind with excellent written and verbal communication skills.
• Excellent project management, organisation and prioritisation skills.
• Ability to work under pressure and meet strict deadlines.
• Excellent negotiating skills.
• Strong aptitude for data analytics, campaign tracking and reporting.
• Solid knowledge of website and marketing analytics tools.
• Highly autonomous with extreme ownership of his/her work.
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment.
• Holder of a clean driving license.