Marketing Executive (2513-MEC)

Our client in the property sector is seeking to recruit a dynamic and creative Marketing Executive to strengthen the Marketing team. The incumbent will be responsible for marketing campaign execution, digital content management, and lifestyle/event coordination.

Responsibilities:

Marketing Strategy & Execution:

• Develop and implement marketing campaigns to enhance brand awareness and customer engagement.
• Collaborate with internal teams and external agencies for the development of marketing materials.
• Monitor market trends and competitor activities to identify new opportunities.
• Assist with budget planning and campaign tracking.
• Develop offline media plans and manage campaign budgets.

Digital Content Management:

• Manage digital content across social media, websites, email marketing, etc.
• Ensure brand consistency in all digital communications.
• Create and schedule engaging social media content.
• Monitor social trends and analyse campaign performance using tools such as Google Analytics and Meta Business Suite.
• Support the Digital Marketing Executive in reporting and performance analysis.
• Coordinate digital marketing projects and influencer collaborations.

Lifestyle & Event Coordination:

• Plan and implement lifestyle activations and marketing events.
• Liaise with vendors, sponsors, and stakeholders for event execution.
• Develop promotional materials and monitor event KPIs for continuous improvement.

Profile:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in marketing, digital content management, and event coordination.
• Strong understanding of digital platforms and marketing strategies.
• Excellent project management and communication skills.
• Creative mindset with attention to detail.
• Proficiency in marketing tools and analytics platforms.