Marketing & Communication Executive

To assist the Marketing and Communications Manager.

Please apply here: https://maxcity.bamboohr.com/careers/37

Marketing Strategy & Campaign Execution:

• Assist the Marketing and Communications Manager in creating and implementing marketing plans to promote MaxCity projects effectively.
• Work closely with internal teams and external agencies to ensure campaigns are executed efficiently.

Project-Based Marketing Initiatives:

Assist in Events & PR:

• Organize end-of-year talks and networking events in collaboration with partners.
• Develop promotional content such as banners, presentations, and press releases.
• Attend events, prepare media kits, and coordinate press coverage and promotional materials.

Website and Digital Updates:

• Manage updates to the MaxCity website to ensure accurate information and improved user experience.
• Coordinate with tech providers to maintain updated office listings and integrate the CRM system for streamlined operations.

Social Media Management:

• Design, plan, and schedule posts across platforms like Facebook, Instagram, and LinkedIn to enhance visibility.
• Coordinate with creative suppliers to develop visuals and videos, manage budget allocations, and track social media ad performance.

Internal & External Communications:

• Assist in drafting announcements, project updates, and partnership details for employees and stakeholders to keep them informed and engaged.

Sales Tools & CRM Implementation:

• Support the Marketing and Communication Manager to update and develop sales materials, including brochures and presentations, to support marketing and lead generation.
• Assist in rolling out a CRM system to manage client relationships and streamline marketing activities.

Brochure Launch:

• Coordinate the launch of the new brochure with architects and designers.
• Manage online and offline distribution and promotional activities for visibility.

Assist in Campaign Management:

• Organize marketing campaigns for properties, including social media content, budgeting, and regular meetings with agencies.
• Schedule on-site content creation and manage campaign updates.

Signage and On-Site Branding:

• Oversee signage and other branding materials, ensuring consistent design and quality through supplier visits and installations.

Event and PR Coordination:

• Assist in organizing events and press releases, increasing its visibility in collaboration with the PR team.

Foodhall & Commercial Space Branding:

• Support branding efforts for the upcoming foodhall, including logo design, PR, and promotional content for commercial spaces.

Additional Marketing Support:

1. Corporate Website Optimization:
   • Maintain SEO and manage Google Ads to ensure the website aligns with marketing goals.
2. Email Signature:
   • Help create an interactive email signature and centralize contact information for smoother communication.
3. End-of-Year Event Planning:
   • Organize end-of-year decorations and events, coordinating logistics to ensure smooth setup and a cohesive look.

Graphic Design and Digital Marketing Assistance:

1. Digital Content Creation:
   • Create visuals for digital and print platforms, like social media graphics and advertisements, adhering to brand standards.
2. Design Software Expertise:
   • Use tools like Adobe Creative Suite to create professional, visually consistent content.
3. Project Coordination and Feedback:
   • Work on multiple design projects, adjusting based on feedback from stakeholders.
4. Analytics and Reporting:
   • Use tools like Google Analytics to monitor and report on digital campaigns, tracking key performance metrics.

Qualifications & Skills

• Qualifications: Diploma /Bachelor’s in Marketing, Communications, or related field, plus 3-4 years of experience. Familiarity with digital marketing tools and basic graphic design is a plus.
• Key Skills:
  • Communication: Proficient in English and French, strong storytelling abilities.
  • Creativity: Able to develop engaging campaigns.
  • Analytical Skills: Knowledge of KPIs and data-driven insights.
  • Project Management: Organized, able to handle multiple projects.
  • Adaptability: Quick to respond to changing market needs.
  • Interpersonal Skills: Builds relationships and works well in teams.

A proactive learning approach and local market understanding are also essential.