Digital Marketing Specialist
- Pamplemousses
- Not disclosed
- Permanent
- Added 26/03/2024
- Closing 25/04/2024
Digital Marketing Specialist
Responsibilities:
- Develop Digital Strategies for relevant brands
- Managing local and international brands social media accounts
- Identify new digital advertising opportunities
- Develop and implement email marketing campaigns.
- Digital Advertising - Launch, manage and optimise Google campaigns.
- Search Engine Optimization
- Conduct Regular and record conversion optimisation tests and learnings to continually improve online presence and increase brand equity
- Stakeholders Engagement - Nurture strong relationship with suppliers, attend suppliers conferences,
- Build strong relationships with industry professionals and influencers
- Reporting - Track and report on key performance metrics, understand ROAS and revenue growth goals.
Education / Experience and Skills
- Bachelor’s Degree in Marketing, digital technologies or relevant field,
- Five years’ experience in similar position is required
- Comfortable with Facebook, Instagram, Tik Tok, SEO/SEM, Google Analytics and other social media best practices,
- Experience with doing audience and buyer persona research,
- Good Knowledge of Canva or Adobe Illustrator /Photoshop, Mailchimp /Zoho or any relevant email marketing tool,
- Great Interpersonal and Communication skills