Brand Executive - Cernol Ltd

Brand Executive - Cernol Ltd

Duties and Responsibilities:

• Devise brand plans as per budget and deliver campaigns as agreed within timescales.
• Contribute to the implementation of marketing strategies
• Registration of brands- track trademark copies on the market and take necessary actions
• Keep up to date records on competitors-track activities, update competitors' prices and new launches
• Market visits to follow up with shelf packers/sales representative team on merchandising
• Organize and coordinate marketing activities/sponsored events
• Conduct market research for evaluating customer satisfaction / product testing/identifying market potentials
• Research and follow up in new product developments
• Analyze comparative sales and prepare reports on the trend of the brands'' portfolio
• Liaise with the sales dept to coordinate marketing activities at POS
• Liaise with advertising agency for media booking and campaign launch
• Write, edit and proofread marketing materials for use in different channels
• Devise creative ways to promote brands'' portfolio
• Training of hostesses for promotion of products
• Liaise with suppliers for production of marketing materials, brochures and promotional displays
• Planning and project managing marketing events and evaluating their success

Required:

• Min 2 years’ experience in a similar position
• Excellent verbal and written communication skills