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Brand Developer

Brand Developer

Responsibilities

Achieve overall brand health targets (Volume, Value, & GI); take corrective actions when necessary to ensure brand success.
Develop and execute the brand strategies and create brand toolkit elements to support brand objectives.
Align brand positioning and development initiatives with the overarching brand strategy to ensure consistency and growth.
Develop and implement integrated brand and innovation plans for the Cane brands to drive brand success and market differentiation.
Oversee and manage brands, coordinating brand support activities that align with the consumer decision journey and enhance overall consumer experience
Negotiate and maintain a good relationships with key accounts, distributors, wholesalers, and retailers.
Evaluate the effectiveness of the trade marketing activities and report on the results and insights.
Manage New Product Development (NPD) project end-to-end.
Execute at least 3 brand events per week to drive liquid to lips and conversion.

Education/Competence

Master’s degree in business administration/ equivalent qualification
>10 years’ experience in sales/ Marketing
Keep abreast of the business environment dynamics and creative management tools & techniques
Adopt a business-oriented and entrepreneurship mindset
Be willing and able to organise and execute events after working hours

Grays