Duties and Responsibilities  

• Deliver best in class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results across the Private and Institutional Asset Owners segment 
• Working in collaboration with the relevant SME ensure that the end-to-end marketing needs of the segment is supported across all areas – marketing, communications, events, PR, and digital marketing 
• Develop and successfully execute a global strategy, including a comprehensive marketing plan aligned to the local market  
• Act as the Private and Institutional Asset Owners segment marketing “go-to” point of contact to support the delivery of growth targets 
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment 
• Work with internal stakeholders to generate new opportunities to support the growth and execute to plan  
• Work closely with the communications team and external PR agency to secure and grow our online and offline coverage and brand awareness through expert thought leadership content 
• Build strong working relationships with key stakeholders across the commercial team and provide marketing expertise as needed to support the Group’s growth targets  

Requirements 

• Specific industry knowledge and experience preferred 
• Third level degree in marketing, digital marketing or business studies  
• A minimum of 5 years’ experience implementing best in class global marketing and communications campaigns as part of a busy in-house team   
• A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management   
• Strong understanding of the Private and Institutional Asset Owners segment a distinctive advantage 
• A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team 
• An innovator with strong creative leanings 
• Proven strong communication, writing and editing skills 
• Fluency in English, spoken as well as written – additional languages at a professional business competency standard would be a distinct advantage 
• A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines 
• A team player who enjoys sharing experience, mentoring and coaching others  
• Skilled in all areas of MS Office 

Personal characteristics 

• Commercial mindset  
• Positive yet pragmatic 
• Agile  
• Resilient 
• Driven 
• Highly creative 
• A “can do” mind-set 
• A team player with a sense of fun