Assistant Director of Marketing & Sales

·Assist Director of Marketing & Sales in all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans.

Essential Duties and Responsibilities – (Key Activities of the role)

· Assist Director of Marketing & Sales with production of the Annual Revenue Plan, Marketing Budgets and Forecasts.

· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.

· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

· Support creation and implementation of special programs to achieve greater profitability through:

· Increasing average rate

· Increasing overall occupancy

· Increasing business volume during off-peak periods

· Increasing local Food & Beverage and Banquet Sales

· Enhance the image of the hotel in the local community

· Participate as an active member of the community through associations, memberships and other trade organizations

· Assist Director of Marketing & Sales to Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within

the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

· Investigate potential markets by:

· Reviewing Sales Department and Front Office correspondence files

· Analyzing guest history and registration card files

· Studying guest questionnaires

· Reviewing government statistics on visitors to the city

· Analyzing competition's sales/promotion efforts

· Studying various reference and industry publications for sales leads

· Recommend to Director of Marketing & Sales the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

· Conduct market research

· Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

2. REQUIRED QUALIFICATIONS

 Required Skills –

· Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

· Problem solving, reasoning, motivating, organizational and training abilities.

· Proficient in the use of Microsoft Office

· Good Communication and writing skills

 Qualifications –

· Bachelor’s degree in Sales, Marketing or related field.

Experience –

· 4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.

3. ACCOUNTABILITY

Number of employees supervised –

Direct Director of Sales / Director of Convention Sales / Sales Managers, Marketing Manager

Indirect Sales co-ordinators

Key Metrics –

· Departments Budget

· Employee Satisfaction Survey

 4. KEY RELATIONSHIPS

 Key Internal Relationships –

· Hotel HODs Members and Corporate Employees

 Key External Relationships –

· Interacts with guests and individuals outside the hotel including, but not limited to, current and potential clients, owning company representatives, suppliers, competitors and other members of the local community.